Joseph K. Pascale lives in Florence, Italy, and has traveled extensively throughout Tuscany and other parts of Italy. Formerly a lawyer in Washington, D.C. with the U.S. Securities and Exchange Commission and the White House, he has earned the Diploma degree with the Wine and Spirits Education Trust in London. He has an interest in Italian history, literature and culture. He is second generation Italian-American. His grandfather moved from the Naples area to New Jersey at the turn of the 20th century. A Pine Bluff, Arkansas native, he has a Bachelor of Business Administration from Northeast Louisiana University and a law degree from the University of Tennessee.

Mildred J. Franco has had a love affair with Italy since an early age. This love affair was solidified on the first trip to Italy in 1978. Since 1978, Mildred has traveled extensively through Europe and particularly Italy and France. She is a connoisseur of Italian cuisine as well as French and Spanish cuisine. Before starting her computer business in Arkansas, she was an executive in the oil industry in Caracas, Venezuela and New York City. She currently lives in Arkansas where she and her husband, James J. Pascale, run an Internet retailer business. A Venezuelan native, she holds a Bachelor of Mechanical Engineering from McGill University in Montreal, Canada.

James J. Pascale, a second generation Italian-American, has had an interest in learning about his heritage because of his childhood memories of his grandfather from Naples. Since then he has extensively studied Italian and European history and cultures. He has traveled throughout Italy. Having a wealth of knowledge and experience with the Internet, he has been the driving force behind this venture. Originally from Cliffside Park, New Jersey, he attended Yale University and McGill University where he earned a Bachelor of Arts in Physiology and Psychology.